59% of the internet users are now using social networking sites and this rate is increasing faster. Most of these users are very active in the internet and they can increase your site’s traffic and be your potential customers. Two third of them even believe that Twitter influences their purchases. CEOs are giving more emphasize on social media marketing. Even one third of the small business owner is now using social media for the expansion of their business. Important thing is social media marketing is working for all of them. 23% of facebook fan pages have reached more than a thousand fans, 4%of them have about 10,000 fans and 297 pages (0.047%) have over 1 million fans; the number of fans and new pages is increasing day by day.
Conversion optimization makes a website more efficient. It converts the website viewers into a buyer and that is the main goal of your business. It directly relates with the money; higher the conversion rate more the profit you earn. There is no good being on the top of search engines with a poor conversion rate. Sumptuous Technologies not only puts your site on the top, it also carries on analysis so that the conversion reaches the highest rate possible.
The main thing that increases the conversion rate is the reliability. If the web surfers find your site reliable then only they will be your customer; otherwise there are many other websites like your one.
Search engine optimization or SEO involves several facets. One of these facets is off page optimization, wherein elements outside the website come into play. We are talking about elements that the website owner cannot completely control. The goal is to make a website popular on the internet and to make search engines “think” that it is a relevant site. This multifaceted tactic involves the use of search engines, social media, bookmarking sites, article sites, PR sites, and online forums.
Analysis and Tracking is done to check the activity of your website. This is done to check whether your site is properly working according to the goal or not. Some data is collected about your website. Those raw data need proper understanding. Action has to be taken according to those data to make the website more efficient. All these support is provided by us, Sumptuous Technologies. Improving ROI, maximizing the efficiency of the website and maximizing the effectiveness of SEO is the main purpose of analysis and tracking.